Collaborations

Danny McBride stars in Mountain Dew campaign


27 10 2017

Alien: Covenant star Danny McBride has teamed up with Mountain Dew to star in the drinks brand's new campaign, in which he plays Dewey Ryder, a fictional character taking over from American racing driver Dale Earnhardt Jr as a Mountain Dew ambassador.

Chauncey Hamlett, the brand's Senior Director of Marketing, commented 'We'll definitely miss seeing Dale Jr behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we've never seen before, from the way he holds a bottle of Dew to his bold, fun and boundary-pushing style'.

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